As the first CEO of the Federation of Automobile Dealers Associations (FADA), Saharsh Damani brings close to two decades of experience in various liaising, M&A, strategy and research related roles. Saharsh is committed to driving FADA's work and supporting the Executive Committee, Council, and the wider Auto Dealer community in seeking solutions to issues related to the Auto Retail Industry.

Saharsh is dedicated to building a strong and sustainable Auto Retail Sector in India. He has a proven track record of taking Federations ahead in the game, having previously held roles at the All India Digital Cable Federation (AIDCF) and the Indian Broadcasting Foundation (IBF), the preeminent body of Digital Cable TV Operators and Television Broadcasters in India.

Aside from his expertise in media and entertainment, Saharsh has worked in various other industries such as Information Technology, Building Materials and Life Sciences, focusing on M&A, strategy, and research related areas.

Saharsh's commitment to the Auto Retail Industry is evident in his work on releasing Indian Auto Retail figures, which is a testament to his dedication to the industry. His achievements have been recognized and he was recently awarded Young Leader Award 40 under 40 in 2023 and India's Top Minds 2022 Award by The Brand Story.

Saharsh holds a degree in Accountancy Honours, followed by a Master's in Finance (Gold Medallist), CFA and MBA (Finance & Marketing).